Carasso Real Estate
Carasso Real Estate is one of Israel’s most established developers, active since 1927. After their rebrand, which shifted the focus from building homes to creating lifestyle-driven living spaces, I was brought in to design their new website. The goal was to reflect the updated identity through a full UX and UI process, turning their brand book into a clear and modern digital experience.
Webstie Design
Concept Idea
The visual concept centers on the moment someone meets their new home. It’s about the feeling that comes with stepping into a space that reflects your lifestyle and the life you imagine for yourself. That connection is emotional, practical and personal.
Design Expression
This idea is expressed through intersecting graphic lines that form a shared space. Inside that space is an image capturing atmosphere, feeling and everyday moments. It brings the brand message Imagine a lifestyle to life by blending structure with emotion in a clear and relatable way.
Integrating The Concept With
The Overall Website Experience
The site was built to feel clear and easy to use, while still looking sharp and polished. I added a mega menu, scroll effects and small interactions that make the experience more engaging. The result is a clean and useful platform that fits the brand’s tone and style.
