Jounce
I shaped Jounce’s brand and visual identity early on, supporting their journey toward a $20M acquisition by Red Hat, an IBM company. Jounce is an AI company focused on making complex systems simple and useful for real business needs. Instead of expecting companies to adapt to off-the-shelf models, Jounce starts with what matters – each company’s goals, budget and workflow.
Visual Identity
Presentation Deck
Defining Jounce’s Core Concept:
Accelerated Clarity
I led the strategic and visual development of Jounce’s brand around a core concept defined as “Accelerated Clarity”. This reflects their unique value proposition: delivering fast, high-performing AI solutions while making them clear and approachable. The brand identity balances speed and simplicity, conveying trust, precision, and a sense of partnership.
Positioning Jounce as a
Trusted Partner in AI
From this foundation, I developed brand values, a visual identity system, and a logo that position Jounce as a credible, stable, and professional player in the fast-moving AI space. The visual language, including typography, color palette, and graphic elements reinforces their role as a reliable partner through the AI transformation journey.
