respawn therapy

Dr. Jordan Tsai, aka Dr. Respawn is a performance coach and physical therapist for the world best esports organizations.

His fanbase started to grow through daily activity on Twitter and weekly streams on Twitch, thus his brand started to become more important.

However his visual identity, communication and overall brand presence was barely keeping up.

Brand development, Art direction, Web design, Web development

Brand development
Art direction
Web design
Web development



Jordan’s target audience usually spend their time on twitter, using their smartphone. The responsiveness of the website was critical to ensure the audience can easily scroll throughout the page, and get easy contact with Jordan.

setting brand guidelines

In order to align the new visuals, I’ve created a mini brandbook for Jordan to follow and use while his personal brand grows.

website redesign