![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b03a63943d7e07f34660_hero-image.png)
Warrior gmr foundation
Warrior GMR Foundation is a place to inspire hope & build connectedness between veterans & youth through a purpose-driven gaming community that promotes wellbeing and mental health.
Brand development
Brand development
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b02e397f178a20b47fca_moodboard.png)
brand strategy for two target audiences
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b03e34cf1a634b9238b9_13%201.png)
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b03ec4b3f66aa52a0eb3_fredrick-tendong-2rt__GNUCJwc-unsplash%201.png)
Logo meaning and breakdown
Teen silhouette covered by a soldier silhouette represents the community building & relationship between the groups.
A gaming controller represents a common and widespread hobby from which the community will be built from. It's placed in the center, which symbolizes a heart.
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b02e5f327e221e63757b_FajwwJzX0AEacvO%201.png)
The warrior gmr league
The foundation has formed a recreational esports league that is led & managed by both the veterans and the youth. Part of the messaging was to show esports and gaming as something that connects and unites communities, through a fun and engaging environment.
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b03f31e718441c5439f7_Pin_Button_Mockup_4.png)
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b03fd7d14e1f03e7653c_Asset%207.png)
![](https://uploads-ssl.webflow.com/6369891cfb269254552f0e9f/6374b03fe94f946d70b862d4_Asset%208.png)
us flag colors
The color palette was inspired by the US flag, to resonate primarly with the veterans, but also to have these saturated blue & red combination to create a gaming culture sense.